FOR IMMEDIATE RELEASE
Date: 20 March 2020
Contact: Media Relations, press@iyfweb.org
Press Release: International Youth Federation Appoints Shay Boyd Chief of Media & Advocacy
London, United Kingdom: The Executive Office of the International Youth Federation announced today the appointment of Shay Boyd of the United Kingdom, as IYF Chief of Media & Advocacy.
Mr. Shay Boyd is a senior marketing and communication professional with demonstrated experience in working with some of the leading brands in the world. Prior to joining the IYF, Mr. Shay has directed global agencies and corporate communications teams to create impactful youth-based marketing, public relations, and commerce for over 20 years in sports, entertainment, broadcast media, retail, and fashion.
Before that, he worked as part of the Adidas UK team to reposition its brand through youth-based initiatives and product innovation, taking the brand to number 1 in Europe.
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The IYF is a global youth network, an organization advocating for youth empowerment and connecting countries to knowledge, experience, and resources to help young people build a better future. The IYF works to empower youth in line with 2030 Global Goals Agenda, to create a sustainable world for all young people through education, advocacy, and the promotion of respect and compassion.
We inform, engage, and mobilize new audiences to take action and raise funds that support sustainable development programs for youth around the world.
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For more information, please contact the IYF® Media Relations via e-mail: press@iyfweb.org, or visit our website at www.iyfweb.org.